About Us

SERTA

Crafting Luxury Sleep
Since 1931

Headquartered in Doraville, Atlanta, Serta is truly a global company with 27 manufacturing facilities in the U.S.A., 4 in Canada, and 33 in other locations worldwide, including one in Dubai. Since its inception, Serta has consistently made investments into innovative features that have had measurable impacts on the comfort and durability of its mattresses.

For the last 90 years, Serta has stood for quality, innovation, and dedication. While many things changed and evolved over that time, one thing has always remained constant – Serta’s decision to make the finest sleep products!

Serta’s commitment to its products and to its customers has enabled the brand to achieve growth faster than any other bedding manufacturer. Serta’s flagship brand, Serta Perfect Sleeper, remains the best-selling premium mattress brand in the U.S. even today. Serta’s focus on quality standards has ensured that it maintains the industry’s lowest return rate.

Over the past decade, Serta has been the fastest-growing mattress manufacturer. It is now America’s No.1 Mattress brand and the world’s largest Manufacturer.

 

Our Story

A Legacy Of Craftsmanship And Innovation
Dedicated To Creating Better Sleep Experiences Since Our Beginnings.

In the Middle East, Serta is manufactured by Dubai Furniture Manufacturing Company LLC (DFMC), a multinational company with its corporate office in DubaiUAE, and sister concern companies in other regions, namely Kuwait, Qatar, Bahrain & Oman.

Established in 1993, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, in the year 2001.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Serta branded products are manufactured in a state-of-the-art production facility in Dubai.

Why Choose SERTA?

A Trusted Heritage Brand Combining Science Driven Design, Premium
Materials, And Proven Comfort For Exceptional Sleep Quality.

Over 100 Years of Sleep Innovation

A Heritage Brand Built On Decades Of Research, Craftsmanship, And Continuous Improvement.

Designed for Restorative Sleep

Purposefully Engineered Layers Support Natural Spinal Alignment And Pressure Relief.

Trusted Around the World

Available In Over 90 Countries With A Strong Presence Across The Middle East.

Endorsed for Healthy Sleep

Developed With Long-standing Insights Into Sleep Science And Body Support.

Our Journey Through Time

A Timeline Of Milestones That Reflect Our Enduring
Commitment To Innovation, Quality, And Better Sleep.

1931

13 independent mattress makers found the company and debut the Perfect Sleeper.

1940

Officially changed its name from Sleeper, Inc. to ⁠Serta, Inc. to standardize its growing national brand.

1950

Launches the popular Sertapedic mattress line.

2000

Introduces the iconic ⁠Counting Sheep mascots, created by an advertising agency and animated by Aardman Studios.

2011

Launches the breakthrough iComfort Sleep System

Today

Serta operates globally, including a state-of-the-art facility serving the Middle East

What Makes Serta Different

A Unique Blend Of Heritage, Science Driven Innovation, And
Uncompromising Quality That Sets Our Sleep Solutions Apart.

Purposeful Layering & Support

Designed To Balance Comfort, Durability, And Spinal Support.

Premium Materials

Carefully Selected Materials Ensure Consistent Comfort Night After

Global Standards

Manufactured To Meet Strict International Quality Benchmarks.

Variety for Every Sleeper

A Diverse Range Of Comfort Options Tailored To Individual Sleep.

Ready to Discover Better Sleep?

Explore Thoughtfully Designed Sleep Solutions
Crafted To Elevate Comfort And Support Every Night.

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