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Headquartered in suburban Chicago, Serta is truly a global company with 27 manufacturing facilities in U.S.A., 4 in Canada and 33 in other locations worldwide including one in Dubai and a recently opened facility in India. Since its inception, Serta has consistently made investments into innovative features that had measurable impacts on the comfort and durability of its mattresses.

For the last 80 years Serta has stood for quality, innovation and dedication. While many things changed and evolved over that time, one thing has always remained constant – Serta’s decision to make the finest sleep products!

Serta’s commitment to its products and to its customers has enabled the brand to achieve growth faster than any other bedding manufacturer. Serta’s flagship brand, Serta Perfect Sleeper, remains the best-selling premium brand in the U.S. even today. Serta’s focus on quality standards has ensured that it maintains the industry’s lowest return rate.

Over the past decade, Serta has been the fastest growing mattress manufacturer. It is now America’s No.1 Mattress brand and world’s largest Manufacturer.

Technology & Innovation

Serta, always has managed to set precedents in the industry with its timely innovations. Serta was the first to introduce a plusher, Pillow Soft, mattress that countered the theory that you needed a hard mattress for proper back support in the 1970s.

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Operations

In the Middle-East Serta is manufactured by Dubai Furniture Manufacturing Company LLC. (DFMC) is a multinational company with its corporate office in DubaiUAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.

Serta Middle East Factory

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Serta Dubai Mall Showroom

serta-showroom

Established in 1993, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA. in the year 2001.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Serta branded products are manufactured in a state-of-the-art production facility in Dubai.